ShurIQ Overview Part I Part II Questions 2026-02-02

ShurIQ Intelligence · American Heart Association · Board Review

The Attention Paradox,
and where to act on it.

A two-part intelligence brief for the AHA board: the gap, then where to act.

Published2026-02-02
Prepared forAHA Leadership
ByShur Creative Partners
AccessConfidential, board review

The Collection

The American Heart Association owns the science of heart health. It is largely absent from the places people now ask about it.

Social feeds, wearables, and AI chat carry the daily questions about the heart, and the institution that proved the science does not yet appear there. Part I is the diagnosis. Part II shows where to close the gap, starting with wearables.

I
The Diagnosis

The Attention Paradox

The AHA holds the authority and the evidence, yet people ask their heart-health questions elsewhere. How that gap formed, and what it costs.

Read Part I
II
Where to Act

AHA Owns the Science. Oura and Apple Own the Morning.

The specifics on wearables and AI venues: concrete, actionable steps to put expert heart-health guidance where the daily attention already is.

Read Part II

Read Part I first for the diagnosis, then Part II for where to act. Each stands on its own.

For the panel itself

Question Set

Potential Questions for Panel

Ten board-ready questions for the panel Consumer Relevance in an AI and Influence Focused World, each pairing a board-level decision with the fact beneath it.

Open the questions