Five interactive views of where the American Heart Association stands in the wider conversation about heart health: 19 organizations ranked, 5 brand measures scored, and 6 places where the conversation breaks down.
Every major topic in the heart-health conversation, drawn as a living map. The bigger and more central a topic sits, the more the whole conversation depends on it.
Launch Viewport → Viewport 02Six points where two important subjects almost never get discussed together. The closer to the center, the more urgently the AHA needs to bridge the gap.
Launch Viewport → Viewport 03The AHA scored across five measures of brand strength, drawn as a five-sided shape. One edge, between trust and standing out, is broken, and the shape shows you where.
Launch Viewport → Viewport 04All 19 organizations lined up by overall brand strength, strongest at the top. The AHA sits fourteenth. See who leads, why, and what each one is known for.
Launch Viewport → Viewport 05Everything on one screen: the conversation map, the scorecard, the six gaps, the leaderboard, and the headline numbers. The whole intelligence picture at a glance.
Launch Viewport →